How can link construction be enhanced?
Interesting fact is that the very first article on the internet claiming the fact that “infographics had gone out of fashion” was published in 2011. We are still here, but.
Infographics haven’t been as well-known during 2014 or 2015, for users looking to swiftly answer this important strategic issue. This research indicates that infographics aren’t nearly so popular as they were to create hyperlinks. They are being used on a daily basis and are getting amazing places and links to their creators and, as the research indicates, they’ve gained more popularity in 2018 than they were in 2013.
Surveys are an excellent option for those with only one particular format in your mind.
Infographics remain a favorite way to build brand recognition and links. This is based on my experience with outreach. Good static visuals or illustrations (as we now call them to avoid the industry-self-inflicted shame) are often rich in content with engaging visuals that are extremely easy for journalists to write about and embed, something to which anyone who’s tried sending an iframe to a journalist will attest.
infographics are in use for over 10 years and are expected to grow for many more years to come.
No jokes I was interested to study the data to determine whether infographics are dying, and if journalists continue to post them as often as they did in the past. This can be done by looking over the types of content that journalists post and then comparing it with the time.
I did not just look at the frequency that infographics were utilized and looked at them in comparison to other formats of content that are often used to create links and recognition of brands. Informationgraphics might not be the most appropriate method to create links based on content therefore I set out to see what else was available. As with many story-driven creators, I’ve utilized surveys, interactives as well as photographic content. I decided to evaluate these formats.
The cross-reference of data from major publication clients or other stakeholders using your own data could assist you in learning more in your own. This will help you identify your areas of greatest success and help you identify your weak spots. This allows you to easily compare the strengths of your business and weak points against the publications you want to target.
Entrepreneur.com was the site I chose to conduct a study. This study will be beneficial for anyone working in B2C or B2B content either in-house as well as through agency. I also extracted the names of journalists who released this content. Please send me a message. It’s unjust to release this information publicly. (
Disclaimer: I tested two different ways to access the data, each having each having its own limits. Danny Lynch, a digital PR expert, suggested I try Screaming Frog, and custom extraction using XPath. The only thing I can do is limit the information that the crawler can locate. The data still includes more than 70 000 URLs for articles. But, it’s not possible to crawl pages that were removed or abandoned.
This is the research
These are some informationgraphics Entrepreneur.com has published over the years.
We’re not yet finished 2018but we know that the total usage is the range of 380, which is similar to the totals of 2017 and 2016. This is remarkable compared to prior years.
However, there is an important question. Are the drops in the years after 2014/15 due an absence of exposure? Are content creators realizing that infographics’ are no more the ideal method of covering topics or creating links for customers as they were in the past?
My experiences from the agency side and my personal experience suggest authors are leaving it as a crucial format for building links. This could not just affect the frequency they are released, but also the amount of investments that infographic creators make. In a market where infographics need to be improved in order to be successful and thrive, this could mean smaller features.
The quantity of content that was published was a different aspect I was looking to study. This information will have allowed us to discover the extent to which journalists are producing less content, even though they were being more involved in writing. To find out the manner in which Entrepreneur.com published content every year, I utilized the same period of time.
Although there are some variations with respect to the information, these graphs appear quite identical. It’s interesting to know the number of infographics included in each article when it is divided by the amount of pages by of infographics.
We’ve got it. The most popular years for infographics, 2013 , and 2014. However, they’ve been in a flurry that has continued through 2015. They now make up a larger proportion of all articles as link-builders could think of in 2012.
If you look at the amount of infographics in an article against the overall content, you’ll notice an increase of 105% of content that includes an infographic in 2018 as comparison to 2012.
Infographics are more imaginative than other formats.
I kept this in my head and wanted to learn why infographics have become so well-liked as a medium for a creative story telling and link-building. Do we love developing different formats? Or are bored? Perhaps other formats provide more ROI when it comes to linking?
Then, I would like to find out: “How do other content types do and what is the difference between them? ”
We also see from the perspective of the publisher, that the number of posts that feature infographics is always higher than that of interactives or photos. Although surveys are currently the most used kind of content, all other kinds of content have experienced an increase in the number of posts since the year 2015. There is no indication that infographics should be discarded.
When we look at infographics to other types of content (comparing their amount of features) there isn’t any evidence for us to conclude that informationgraphics must be eliminated.
Surveys might be the best-kept secret package. They’ve seen the same increase in infographics in 2012 and 2013 and have consistently outperformed any other type of content over the last two years.
Cross-referencing lets me see the amount of surveys that are used in each article. Since 2013, their use has steadily increased. They are extensively used in every report in 2018, than ever infographics were.
Surveys are among the most imaginative in addition to “smaller” campaigns I’ve offered in my career. Due to its speed as well as the potential for headlines an approach I tend to prefer to more. They’re also cheaper to create in terms of the research process and its production. They allow me to focus on subjects that are newsworthy faster and to create hyperlinks faster than other production-intensive pieces.
This proves that infographics remain useful and have a good ROI, even when links are the sole metric. You will succeed best when you conduct surveys, however you must be careful if you invest lots of dollars on interactive or photo items. While there are numerous benefits to them however, they are also hazardous.
Link building abilities are able to create links
A final review of the data. I was interested in knowing what the performance of different formats of content is with regard to publishers. This can help in the decision-making process for producing content. We aren’t able to be aware of the KPIs that journalists are trying to achieve when conducting outreach. Knowing which formats are most effective for them will aid us in proxying their content. This will improve the effectiveness of the content, and also give it more equity.
It was difficult to determine a number of comments and the number of social shares on each post. This would have provided an amazing way to analyze engagement. Instead, I focused on linking root domains order to see whether there are any differences between publishers’ abilities to create links based on the formats they support. If yes, this can help us increase the value of our links.
It is an standard amount of links that are received from various domains, for posts that contain a different type:
Amazingly Infographics, as well as surveys have performed very excellently. They are not just the types of content that publishers use the most frequently but also the ones that create the most hyperlinks.
These formats are essential to pitch to as they increase the chance that a piece of content from the publisher will be more prominent in the subject area you’re targeting (and put your brand in the in the center of discussion). It’s also helpful to link building efforts because it reveals the possibility of link value flowing towards your feature and the amount that will end in your domain.
This lets you get ranked for various terms which are relevant to your subject directly or indirectly. This gives your targeted page/domain as well as any other pages with a topically connected theme a higher chances of ranking at the very least for hyperlinks that form an element of your algorithm.
Surveys are the best method to create hyperlinks, which is what I mentioned in my introduction-summary. While I would like to know the amount of surveys being offered however the fact that they’re the most efficient method to create links is huge. If you are doing content-based linkbuilding using SEO-specific KPIs, they will offer the greatest opportunity to increase the value of your equity and thus maximizing your ranking potential.
Infographics continue to play an important role in our daily conversations. If you have proof of this, don’t go from it. You could be missing something.
I’m here, you guys. The data and the process is very fascinating for me. I would like to learn from you if have other thoughts.