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Can Infographics Still be used to make Links?

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How can link construction be enhanced?

Interesting fact is that the very first article on the internet claiming that “infographics weren’t dead” was published in 2011. We are here, though.

Infographics haven’t been as well-known during 2014 or 2015, for users looking to swiftly answer this important strategic issue. This research indicates that infographics aren’t nearly as well-known as they were to create hyperlinks. They are being used on a daily basis and are getting amazing locations as well as links for the authors As the research illustrates, they’ve increased in popularity in 2018 than they were in 2013.

Surveys are a great option for those with only one particular format in your mind.

Note The infographic I’m referring to is not what I would call. But, my research showed that this is typically a lengthy visualisation of text and data of a specific topic.

Infographics are still a very popular method of generating brand recognition and links. This is based on my experience with outreach. Good static visuals or illustrations (as we now call them to avoid the industry-self-inflicted shame) are often rich in content with engaging visuals that are extremely easy for journalists to write about and embed, something to which anyone who’s tried sending an iframe to a journalist will attest.

infographics are in use for over 10 years and will continue to grow for many more years to come.

My method

No jokes I was interested to examine the data to determine whether infographics are dying, and if journalists are still posting regularly as often as they did in the past. This can be accomplished by looking at the types of content that journalists post and then comparing it with the period of time.

I did not just look at the frequency that infographics were utilized as well as assessed them against other content formats often used for creating connections and brand recognition. Informationgraphics might not be the ideal method to build links based on content and so I decided to see what else was available. As with many story-driven creators, I’ve employed interactives, surveys and even photographic content. I decided to evaluate these formats.

Cross-referencing information from important publishers or clients using your own data could aid in learning a lot within your own. This will help you identify your areas of greatest success and help you identify your weak spots. This will enable you to easily compare your weaknesses and strengths with the publications you want to target.

Entrepreneur.com was my first choice to study. It is a great resource for those who work in B2C or B2B content either in-house as well as through agency. I also gathered names of journalists who released this content. Contact me. It’s unjust to release this information publicly. (

Disclaimer: I have tried two different ways to access the data, each having each having its own restrictions. Danny Lynch, a digital PR expert, suggested I try Screaming Frog, and custom extraction using XPath. The only thing I can do is limit the information that the crawler can locate. The data still contains over 70,000 URLs of articles. It wouldn’t be possible for me to search any pages that have been deleted or abandoned.

Research

These are just a few infographics Entrepreneur.com has published over the years.

We’re not yet finished 2018but we know that the final number of users will be 383, which is comparable to the 2016 and 2017 totals. This is amazing compared to the earlier years.

However, there is one major question. Are the declines in 2014/15 due to the lack of engagement? Are content creators realizing that infographics’ are no more the ideal method of covering subjects and creating links for clients like they were just a few years ago?

My agency-side experience and my own gut feeling suggest authors are leaving the format as a primary one to help build links. This will not just affect the frequency they are published , but as well the amount of money put into infographics by creators. In a world which infographics have to improve to stay relevant it will result in smaller features.

The quantity of content that was published was a different aspect I wanted to look at. This information could have helped us discover whether journalists were writing less content, while being more involved in writing. To find out the method by which Entrepreneur.com published content every year, I utilized similar timeframes.

Although there are some variations with respect to the information, these graphs appear quite identical. It’s interesting to look at how many infographics you can find in each article if it is divided by the amount in the articles with of infographics.

We’ve got it. The best years for infographics in 2013 , and 2014. However, they’ve been enjoying a surge that has continued through 2015. They are now a bigger amount of articles overall as link-builders could think of in the year 2012.

If you divide the amount of infographics in an article against the overall content, you’ll notice an increase of 105% of articles that feature infographics in 2018 as contrasted to 2012.

Infographics can be more innovative than other formats.

I kept this in my head and wanted to find out why infographics are popular as a method of innovative storytelling and link building. Do we love making different formats? Or are bored? Perhaps other formats yield better results in linking?

Then, I would like to find out: “How do other content types perform , and how do they compare? ”

It is evident on the publisher’s side that the amount of posts featuring infographics is always higher than that of interactives or photos. Although surveys are now the most popular kind of content, all other kinds of content have experienced an increase in the number of posts since 2015. There is no evidence that indicates that infographics are a good idea to be eliminated.

When we look at infographics against all other types of content (comparing their amount of features) there isn’t any reason for us to conclude that informationgraphics must be discarded.

Surveys might be the best-kept secret package. They’ve seen the same increase in infographics throughout 2012 and 2013 and have consistently outperformed other types of content in the past two years.

Cross-referencing lets me see the quantity of surveys utilized in each article. Since 2013, their use has steadily increased. They are now being extensively used in every report in 2018, than ever infographics were.

Surveys are among the most innovative in addition to “smaller” campaigns I’ve run in my career. Due to the speed of their delivery and possible headlines, they’re one of the formats I tend to prefer more. They’re also cheaper to create with regards to researching and producing. They allow me to focus on the news more quickly and create links faster than other production-intensive pieces.

This evidence shows that infographics remain useful and have a good ROI, even if they are the primary metric. You will succeed best by taking surveys, but be aware if you decide to spend much dollars on interactive or photographic items. While there are many advantages but they are also hazardous.

Link building abilities can be used to create links

Last review of the data. I’m interested to know how different formats perform with regard to publishers. This will help with the decision-making process for producing content. We do not be aware of the KPIs that journalists are trying to achieve when we conduct outreach. But knowing what formats are most effective for them will assist us in proxying their content. This can improve the quality of content and give it more equity.

However, I was not able to find a count of comments and the number of social shares for each blog entry. This would have given me an excellent way to evaluate engagement. Instead, I concentrated on linking domains that are linked to in order to find out whether there are any variations in the ability of publishers to create links based on the formats they support. If yes, this could aid us in increasing the value of our links.

It is an mean number of links received from different domains and posts that contain a different type:

Amazingly Infographics, as well as surveys have performed very good. They are not just the kinds of content that publishers use the most frequently but they also create the most hyperlinks.

These formats are crucial to pitch as they increase the chance that a piece of content from an author will be ranked higher within your niche (and make your brand appear at the in the center of discussion). It’s also helpful to link building efforts since it shows the possibility of link equity flowing to your content and the amount that will end at your domain.

This lets you be found on the search engines for different phrases which are relevant to your subject in both a direct and indirect way. This gives the targeted website/domain, as well as relevant pages that are topically related to it a better chances of ranking in the least, for links that form an element of your algorithm.

Surveys are the best method to create link building, just as I stated in my introduction-summary. Although I would like to know the amount of surveys being marketed however the fact that they’re the most efficient way to create links is huge. If you are doing content-based linkbuilding with SEO-specific KPIs, they’ll provide the best chance to maximize the value of your equity and therefore ranking potential.

Infographics continue to play an important part in our discussions. If you have proof of this, don’t go off. You could be missing something.

I’m here, you guys. The data and the process is very fascinating for me. I would like to learn from you if have any additional experiences.

 

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