It is evident that the URL issue of the pages that exist is at some level. Simply put for instance, if I type in the page /shoes/womens, is it an error is that the page returns information from my website It is, at the core the URL question. Expand your zoom and ask which pages are included in the set, and which pages are part of the groups and that is an information structure query. It’s all about how the pages are organized and linked.
It’s complicated because of the questions of hierarchy in URL. If you consider the red women’s shoes subcategory page on an online retailer You can arrange it in a flat way like this or as subfolder designs. The question is straightforward URL query. It gets more complicated when you look at questions about information architecture. We’ll look at these questions later.
One of the biggest questions I get asked is What are your detail-level pages? Think of that you have a product page on an online store. It is possible to utilize the /product-slug. It must have descriptive words, and not simply an unidentified number. It is possible to place your product’s URL in the main directory directory as it is shown, or put it in a subfolder that is related to the category it’s within.
If it’s the red pair of women’s shoes It is available in /shoes/women/red snail for example. Both have advantages and disadvantages. I won’t provide details however the general idea is that you have the ability to take any of these options about your URLs, without considering information architecture issues.
Information architecture questions
Let’s look at the structure of information because these are usually the most crucial questions for the performance of your search. These are basically the pages that exist and their hierarchy.
- What is the maximum number of subcategories, levels and what category should we use on our website?
- How can we make use of our interactive navigation?
- Do we go two levels deep?
- Do we want take three levels deeper?
- Do we allow all of these web pages crawled?
- What is the best way to connect objects?
- How do we connect to products with sibling products within the same subcategory , category, or subcategory?
- How do we connect this structure to the parent category or subcategory?
- What can we do to create hyperlinks that connect directly to some of the key pages on our site (e.g. our homepage or our major category pages)? )?
- Do you have a link that you can use to get to the specific level of each product you have on your website, using multiple hyperlinks?
These questions can have a significant impact. They make an enormous difference to SEO terms , specifically in regards to crawl depth. It’s as if a search engine spider navigating your site and telling you, “I need all these pages, all the specific pages on my site. ” What’s the crawling size and depth of click on these important pages?
Take into consideration Link authority and links
It’s also vital for authority of links. Internal linking structures decides the way your PageRank and other metrics for linking are distributed across your site. This is why it’s crucial to have a great link structure to product categories, between the most important categories, and between products and to back up the hierarchy. How do we make the most efficient hyperlinks from our most vital pages to our more detailed and backup pages?
Make your IA decisions before your URL structure decisions
These are SEO-related information architecture queries. It is crucial that you’re able to make all the choices regarding information architecturethe pages that are available and which subcategories are likely to be indexed, and how we connect between sibling products — and without regard to any decision taken, you can select any URL format we’d like to use for actual pages’ routes and URLs.
The decisions made should not be confused. I’ve seen this happen too often. These types of decisions are commonly called questions of information architecture and the they are the first ones that people take. It’s more an art than science when it comes to deciding the best URL length, long descriptive URLs, or shorter URL routes.